Hands-on Programmatic In-house Digital Advertising

Guide to Marketing Automation and Accelerated ROI on Advertising Key Features ● Demonstrates how a DSP works, its bidding strategies, impression tracking, and configurations. ● Exemplifies how AI/ML simplifies bidding strategies. ● Illustrates how SSP, exchange, ad-server, and header-bidding (client and server-side) work in detail. This book provides you with an in-depth understanding of programmatic advertising. This knowledge can be applied to the checklist for procuring the appropriate stack,