Great Times Down South

Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississippi, and South Carolina. The chosen period, known as the Carter era, marked "southern fashion" and economic prosperity in the Sunbelt. Analyzing the strategies, rhetoric, images, and themes employed by these tourism bureaus domestically and internationally offers a unique look into the prevailing