Google Analytics Kickstarter Guide

Leverage Google Analytics to make data-driven decisions to shape your marketing strategy Key Features Learn how to navigate the Google Analytics interface and reports. Understand the working of the Google Analytics platform. Understanding ‘Traffic Sources’ in Google Analytics. Learn how to use Segments in Google Analytics. Understand how Cross-Device reporting works in Google Analytics. This book will help you learn everything that you need to know about Google Analytics. We will start by settin