Global Dimensions

Globalization is one of today's most powerful and pervasive ideas – for some a welcome dream, for others a nightmare. The term is used in the popular press as a sort of shorthand for the notion that all parts of the world are becoming more alike. It is also used as a marketing concept to sell goods, commodities and services. "Going global" has become the mantra for a whole range of companies, business gurus and institutions. John Rennie Short disagrees with this interpretation, arguing that the