Funding Philanthropy

Funding Philanthropy investigates Dr Barnardo’s work and philanthropic ‘empire’ as early manifestations of promotional and branding mechanisms in the mid- to late-Victorian period, processes that would seem commonplace by the mid- to late-twentieth century. Barnardo possessed a strategic sense of what would excite people’s interest and pity, as well as a seemingly unfailing capacity to package and promote evangelical philanthropy on behalf of children, the nation and the Empire. Thus, the book e