From Z to A-Lister

Jen Su was told that she would 'never make it as a Chinese-American in the South African broadcasting industry'. Today, this TV and radio presenter is one of the most celebrated personalities on the social landscape with an incredibly strong personal brand built on reputation, trust, strength of character, and social networking. From Z to A-Lister - How To Build Your Personal Brand is an essential guide to developing and cultivating your unique persona by playing on your strengths and singular q