From Popular Goethe to Global Pop

This essay collection embarks on a historical voyage into the idea of the West, while contextualising its relevance to the contemporary discourses on cultural difference. Although the idea of the West predates both colonial and Orientalist projects, it has been radically reshaped by the fall of the Berlin Wall in 1989, the end of the Cold War and the 9/11 attacks. In the wake of these developments, this collection attends to the nebulous paradigm shifts that account for a reconfiguration of the