From Gum Wrappers to Richie Rich

Between the 1930s and the invention of the internet, American comics reached readers in a few distinct physical forms: the familiar monthly stapled pamphlet, the newspaper comics section, bubblegum wrappers, and bound books. From Gum Wrappers to Richie Rich: The Materiality of Cheap Comics places the history of four representative comics— Watchmen , Uncle Scrooge , Richie Rich , and Fleer Funnies —in the larger contexts of book history, children’s culture, and consumerism to understand the roles