Free and Natural

From Naked Juice® to nude yoga, contemporary society is steeped in language that draws a connection from nudity to nature, wellness, and liberation. This branding promotes a "free and natural" lifestyle to mostly white and middle-class Americans intent on protecting their own bodies—and those of society at large—from overwork, environmental toxins, illness, conformity to body standards, and the hyper-sexualization of the consumer economy. How did the naked body come to be associated with "natura