Fractal Leadership

Fractal Leadership investigates leadership construction in social movements afforded (or intensified) by algorithm-based flows of information and viral affectivity. The book illustrates how a somewhat amorphous structure is replicated from an intimate, localised community level, all the way up to the global level with swift, almost breath-taking repetitions over and over again, from one scale to another, thus carrying new forms of leaders to sudden public mass-following, but just as quickly swee