Financial Euphoria, Consumer Culture, and Literature of 1980s Japan

This book is an interdisciplinary study of Japan during the socially euphoric years of the Bubble Economy in the 1980s. Shedding light on consumer experiences, this study explores the socio-cultural landscape of Japan, the nation that boasted the second largest economy in the late twentieth century. Drawing its analysis from various media sources, popular literary works, and public reports, the book articulates how the late 1980s calibrated consumer demands, lifestyles, and perceptions of wealth