Fearless Major Gifts

Take the fear out of "the art of the ask." Every major gift is planned, and every planned gift is major. This book is written with the premise that if you know how to identify, evaluate, cultivate and finally ask for the gift, it does not matter if it is a major gift or a will. Clergy and others need help learning how to 'make the ask' before thedr major gifts have been allocated to other non-profits and schools so willing and prepared to ask for them. LaFond recounts, "I remember sitting with a