Exciting the Body

This book uncovers how during the origins of modernity in the nineteenth century the senses were mobilised to sell more, both through the popularisation of objects aimed at the senses (such as panoramas, optical boxes, automatons, music boxes and pianolas), and also through marketing mechanisms (for example, advertising and window dressing). All these novel objects and spaces had one thing in common: the aim of attracting the public by stimulating the senses. By examining practices that mobilise