Ethos, Technology, and AI in Contemporary Society

Bringing together expert rhetorical theorists and technologists, this book explores our current understanding of, and attitudes toward, ethos, credibility, and trust in today’s changing technological landscape. Recent advancements in technology, including the development of digital technologies, the growth of algorithmic machine learning and artifical intelligence, and the circulation of disinformation in social media, necessitate a reevaluation of ethos. To explore the rhetorical concept of eth