Ethnocentrism

Ethnocentrism works to reinvigorate the study of ethnocentrism by reconceptualising ethnocentrism as a social, psychological, and attitudinal construct. Using a broad, multidisciplinary approach to ethnocentrism, the book integrates literature from disciplines such as psychology, political science, sociology, anthropology, biology, and marketing studies to create a novel reorganisation of the existing literature, its origins, and its outcomes. Empirical research throughout serves to comprehensiv