Establishing, Managing and Protecting Your Online Reputation

Online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And more are using social media and physician review sites to choose their doctor or medical practice. Given these stakes, you can't afford to leave your online reputation to chance. This book offers doctors a step-by-step guide on how to use social media to manage an online reputation