Enterprise and Heritage

The phenomena of `enterprise' and `heritage' might at first thought seem unrelated: this book sets out to show that the two concepts are not only related but deeply interdependent. If `enterprise' can be used to define the official encouragement of the values of the market society, then the growth of the heritage industry can be seen as a manifestation of the entrepreneurial spirit - marketing the past so that it is accessible to the man or woman in the street.Using case studies, commentary and