Encyclopaedia of Modern Journalism and Mass Media (Introduction to Mass Media)

Mass Media and Journalism have evolved into a strong force, over the years. Print media was the first phase and then followed Radio and Television and later on internet and websites. In fact, in a broader sense, media has two different segments. One is print media and the other is electronic media. Print media is readable, while electronic media is audio-visual. Electronic media may be more popular than the print media due to its visual power while the print media has a lasting value Journalism