Electoral Narratives of Democracy and Governance in India

The book examines the influence of context in which elections in contemporary India take place. It explores the interplay of elements of democracy and governance in electioneering—a process of the conglomeration of everything related to the election, including campaigns, approach of political parties, approach of election commission, code of conduct, election manifestos, voting and—message-design of electoral communication in India. The volume: • Is founded on a variety of conceptual approaches: