Eight Words That Changed The World

Have you ever wondered what the most powerful words in history are? The right political slogan, used at the right time by the right party, can have profound consequences on people's lives. And yet this aspect of political campaigning has been comprehensively overlooked. Thousands of books about politics, marketing and election campaigns are published every year, but none has focused specifically on the election slogan – until now. Drawing on a database of more than 20,000 slogans, this groundbre