Dynamics of Media Writing (4th ed.)

Dynamics of Media Writing  gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to  adapt  their message for each specific media format in order to successfully  connect  with their audience. Throughout this text, author  Vin