Don’t Force It, Solve It!

"Knowing various frameworks and methodologies is crucial.… This book takes you one step further by transforming individuals or teams into adaptable problem-solving powerhouses." George Ketsiakidis, Design Researcher, Shanghai Jiao Tong University "George is a master of design process thinking, and it comes out in every word of his writing." Ryan Gerber, Founder, Quest Labs It’s not how much time we spend on design that impacts product and service success: it’s whether that time has been spent on