Digital Transformation of Performing Arts
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Description
In the wake of the COVID-19 pandemic, a combination of hybrid working and cultural consumption, alongside shifting audience tastes, performing arts organisations are dealing with significant challenges around digital transformation (DT). This book explores the DT of performing arts, taking readers on a journey through classical orchestras as illustrative examples. From reimagining audience engagement to revolutionising operations, the book examines how emerging technologies like AI, VR, and bloc