Data Science Without Makeup

Mikhail Zhilkin, a data scientist who has worked on projects ranging from Candy Crush games to Premier League football players’ physical performance, shares his strong views on some of the best and, more importantly, worst practices in data analytics and business intelligence. Why data science is hard, what pitfalls analysts and decision-makers fall into, and what everyone involved can do to give themselves a fighting chance—the book examines these and other questions with the skepticism of some