Crisis Communications

On September 11, 2001, AT&T's traffic was 40 percent greater than its previous busiest day. Wireless calls were made from the besieged airplanes and buildings, with the human voice having a calming influence. E-mail was used to overcome distance and time zones. And storytelling played an important role both in conveying information and in coping with the disaster. Building on such events and lessons, Crisis Communications features an international cast of top contributors exploring emergency