Contextualizing Pragma-Dialectics

In this chapter, I argue that the theoretical assumptions and concrete analytical concepts of Pragma-dialectics constitute a fertile ground for the study of visual and multimodal argumentation. This is primarily because the pragma-dialectical theory takes a procedural, pragmatic and functional approach to the study of argumentation which allows it to incorporate insights from the growing field of multimodal discourse analysis. Within the pragma-dialectical approach, next to the evidentiary funct