Consumerism in World History (3rd ed.)

The third edition of Consumerism in World History explores the nature of consumerism and its evolution, with particular emphasis on the modern “consumer revolution” and its global scope. The book deals with crucial interpretive issues, such as whether consumerism is a natural human expression or involves other causes, the relationship between consumer apparatus (such as shops and advertising) and human needs, and the interplay between Western and other regional forms of consumerism. It covers ma