Consistency in Cognitive Social Behaviour

Social psychology remains unbalanced as long as we study human behaviour exclusively ‘from the outside’, leaving out of account people’s own reasons for acting as they do. Originally published in 1982, the result of the author’s emphasis on the cognitive dimension is a much more complete and well-rounded textbook of social psychology than had previously been available. Beginning with an exploration of the various models that have been suggested to explain the whole range of social behaviour, the