Conservative orators

How do leading Conservative politicians strive to communicate with and influence the electorate? Why have some been more effective than others in advancing their personal positions and ideological agendas? How do they seek to connect with their audience in different settings, such as the party conference, House of Commons, and through the media? This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new and insightful light upon the articulation of British cons