Conducting Social Marketing Research

High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research: A Practical Guide fills this gap. Offering a clear and concise roadmap for leading social marketing research, the book begins with an introduction to social marketing and its 10-step framework, preparing readers for a thorough understanding of the foundational principle