Conducting Research (3rd ed.)

Conducting Research prepares students to conduct their first empirical research study, with quantitative and qualitative methods covered in detail. The emphasis is on providing practical, easy-to-follow advice on how to conduct a first research project. This book walks students through each step of the research process, from selecting a research topic and participants to analysing data and presenting research findings. Notably, the third edition places a heightened emphasis on digital social sci