Conducting Research (2nd ed.)

• Prepares students to conduct their first empirical research study, with quantitative and qualitative methods covered in detail. Common features as well as differences between the two research approaches are explored. • While theoretical material is included, the emphasis is on providing practical, easy-to-follow advice on how to conduct a first research project. • Unlike most texts with hypothetical examples, this text—with real examples written by a variety of published researchers—makes rese