Conceptualising and Measuring Work Identity

This book provides a systematic overview on issues and challenges related to work identity and identification at work in the ‘new’ South African workplace. It shares results and measures of a work identity research project that was conducted in a variety of modern South African workplaces. It looks at the concept of work identity in the light of a keen and growing interest in why people are becoming attached to, involved in, engaged with, or committed to their work. Still a relatively unexplored