Complimenting Behavior and (Self-)Praise across Social Media

Compliments that have the speaker as their referent can be referred to as self-praise. This chapter introduces humblebragging, a modified self-praise speech act that involves both an expression of self-promotion and a modesty element to convey favorable impressions to others. Drawing on literature in both pragmatics and social psychology, we examine the components of humblebrags and how humblebrags can influence impression formation, and we consider how this distinct form of self-praising behavi