Communicating Environmentally Sustainable Transport

Progress towards Environmentally Sustainable Transport (EST) will require widespread acceptance of the need for EST, and a mix of measures designed to achieve the necessary changes to overcome the barriers to EST. Some of the measures will be hard measures, which include taxes, emission standards, speed limits, and other fiscal and regulatory instruments. Other measures will be soft, such as the provision of information and the use of communication strategies and educational techniques. Acceptab