Coaching with Personality Type: What Works

Most coaches know that Personality Type indicators can add enormous value to their work. Based on the work of the distinguished Swiss psychologist, Carl Jung, questionnaires such as the MBTI® and its many rivals can give clients swift, deep, unsettling and reliable insights into their own behaviour and needs. Yet many coaches hesitate, asking questions such as: • Do I know enough about it to use it confidently? • Where does it add value in work with senior leaders? • Where can it