Clarence Saunders & the Founding of Piggly Wiggly

The life and career—including both the highs and the lows—of the visionary businessman who started the iconic supermarket chain. The grocery business began as a complicated service industry. Random pricing, inconsistent quantities and prescriptive salesmen made grocery shopping burdensome. It took one brash Memphian with uncommon vision and unbridled ambition to change everything. Clarence Saunders worked his way out of poverty and obscurity to found Piggly Wiggly in 1916. With an unprecedented