Buying your Self on the Internet

Examines the direct-to-consumer genetic testing industry’s controversial use of ‘wrap’ contracts Uses the example of DTC genetic testing companies using wrap contracts as their dominant means of governance to show the challenges that disruptive technologies pose for societies and for regulationReviews 71 wrap contracts used by DTC companies providing health testingExplores broader issues with online contractingSets an agenda for improving regulation and the online contracting environment This bo