Business Process Crowdsourcing

This book conceptualises and develops crowdsourcing as an organisational business process. It argues that although for many organisations crowdsourcing still implies an immature one-off endeavour, when developed to a more repeatable business process it can harness innovation and agility. The book offers a process model to guide organisations towards the establishment of business process crowdsourcing (BPC), and empirically showcases and evaluates the model using two current major crowdsourcing p