Branding «Western Music»

This edited book aims to foster an interdisciplinary dialogue on the intersections between the coining of the «Western Music» concept and the institutionalised and entrepreneurial management of culture. It studies the emergence of the trademark «Western Music» in relation to the commodification of leisure, the institutionalisation of academic discourses, and the transnational imperial politics of culture. This collective work devotes particular attention to the ways events, such as the virtuosi