Beyond the Horse Race

Called a "timely read for the politically inclined" ( Booklist) , this book from one of America’s most prominent pollsters offers readers a master class in understanding what polls can reveal about public opinion. Americans are preoccupied with political polls. In this book, John Zogby, one of America’s most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. He argues that those who focus only on the horse race numbers—who is leading a