Best Customers (9th ed.)

Find out how the American marketplace has been transformed by the Great Recession in the new ninth edition of Best Customers: Demographics of Consumer Demand, with all-important 2010 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2010) the Great Recession, product by product. Best Customers anal