Be Mean About the Vision

Almost every organization has a vision. Few ever accomplish it. Even after short-term success in it, fewer stay true to it over time. Be Mean: Relentlessly Protecting the Vision is about regaining or sustaining the trajectory of the vision over time. It’s about staying true to the vision. Lovejoy explains that this requires understanding the importance of vision, developing a vision we’re willing to die for, and keeping the vision from being compromised or even hijacked. Though many books have b