Applying Behavioural Science to the Private Sector

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector.  The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the disciplin