Analyzing the Marvel Universe

Marvel, like other media "universes," is a collection of highly profitable and audience-satisfying products that exist not only as individual items of popular culture but coalesce to form a unique and all-encompassing identity. Within media studies, elements of popular culture once dismissed as low-brow entertainment are now studied with the seriousness that has always been afforded classics like Shakespeare's plays and ancient myth. Indeed, DC and Marvel might be thought of as competing myth sy