An Economic Perspective on Trade Mark Law

An Economic Perspective on Trade Mark Law uses economic analysis to examine the capacity of a trade mark to stimulate and strengthen demand for marked products and the trade mark's role in marketing and business organization. It uses this perspective to evaluate the exclusive rights that trade mark owners enjoy and other issues in trade mark law. It will argue that the trade mark has enabled marketing to develop as a distinct form of economic activity and that the trade mark's flexibility as a s