American Generations (8th ed.)

For decades, the U.S. population has been fragmented by generation. The eighth edition of American Generations: Who They Are and How They Live is the tool for piecing together those fragments and seeing the whole. It is the resource for researchers who want to compare and contrast the living generationsiGeneration, Millennial, Generation X, Baby Boom, Swing, and World War II. The age and generational profiles contained in this book are an invaluable resource for marketers, advertisers, small bus