American Buyers (3rd ed.)

American Buyers: Demographics of Shopping presents 2012 spending data in a groundbreaking guide to buying patterns, essential information in these difficult economic times. While most businesses have a feel for what is happening in their own establishment, American Buyers lets them see the big picture beyond their walls or web site. Its unique weekly and quarterly spending data, which are not available online, show the percentage of households that buy individual products and services and how mu