Al-Mu'ayyad al-Shirazi and Fatimid Da'wa Poetry

'Al-Mu'ayyad al-Shirazi was a medieval Arabic-Islamic scholar and poet committed to the Fatimid religio-political ideology. Chief missionary for their Caliph-Imams, he founded the dynamic tradition of ''Fatimid da'wa (religious mission) poetry” that flourished after him for a thousand years through the succeeding ?ayyibi da'wa and continues to thrive today. This study examines the manner in which al-Mu'ayyad's mission informed the aesthetic rules, motifs, structures, genres, motives, addressees,