Agency and Communion in Social Psychology

What are the ultimate motives that instigate individuals’ behaviours? What are the aims of social perception? How can an individuals’ behaviour be described both from the perspective of the actor and from the perspective of an observer? These are the basic questions that this book addresses using its proposed agency-communion framework. Agency (competence, assertiveness) refers to existence of an organism as an individual, to "getting ahead" and to individual goal-pursuit; communion (warmth, mor